Market research
Consumer understanding
Our focus on consumer understanding involves analyzing consumer habits, attitudes and motivations to understand category dynamics and enable better decision making.
We answer key questions such as:
Who are my consumers?
What are your consumers' consumption occasions, needs, motivations and friction points?
What are the opportunities for the growth of my brand?
Methodologies:
U&A: analyze uses and habits that allows us to understand the fundamentals of the category.
AdHoc: research plan created to suit you.
Innovation
In the field of innovation, we focus on identifying the potential of products and services, from a simple idea to its conversion into a solid concept.
We answer key questions such as:
What is the potential of my innovation?
How can I identify and create new business opportunities through innovations?
Methodologies:
Pre-concept testing: validate and perfect your innovations in their initial stages.
Concept testing determine the potential of your concept.
Brands
We analyze the performance of a brand in a competitive context to help you grow.
We answer key questions such as:
What are the strengths and opportunities of my brand?
How can I optimize brand positioning?
What role does my brand play in people's lives?
Methodologies:
Brand positioning: analyzesyour brand in a competitive context to optimize the brand proposal.
Brand image: understand the weaknesses and strengths of your brand.
Market research
Consumer understanding
Our focus on consumer understanding involves analyzing consumer habits, attitudes and motivations to understand category dynamics and enable better decision making.
We answer key questions such as:
Who are my consumers?
What are your consumers' consumption occasions, needs, motivations and friction points?
What are the opportunities for the growth of my brand?
Methodologies:
U&A: analyze uses and habits that allows us to understand the fundamentals of the category.
AdHoc: research plan created to suit you.
Innovation
In the field of innovation, we focus on identifying the potential of products and services, from a simple idea to its conversion into a solid concept.
We answer key questions such as:
What is the potential of my innovation?
How can I identify and create new business opportunities through innovations?
Methodologies:
Pre-concept testing: validate and perfect your innovations in their initial stages.
Concept testing determine the potential of your concept.
Brands
We analyze the performance of a brand in a competitive context to help you grow.
We answer key questions such as:
What are the strengths and opportunities of my brand?
How can I optimize brand positioning?
What role does my brand play in people's lives?
Methodologies:
Brand positioning: analyzesyour brand in a competitive context to optimize the brand proposal.
Brand image: understand the weaknesses and strengths of your brand.
CONTACT US
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